Niigata Sake's unique taste can be summed up as "crisp and dry." It is less sweet and has a lighter taste than the national average. It contains less extract and amino acid, and is generally light in color.

The delicate flavor and aroma of this sake, nurtured by ninety-seven brewers in the prefecture as well as by the Niigata Prefectural Sake Research Institute, contrasts with the full-bodied sweet sake that once dominated mainstream Japan.

Niigata Sake now boasts the third-highest total sake production in Japan after Hyogo and Kyoto Prefectures, and is greatly appreciated for its high quality, enjoying popularity among consumers.